Uncommon Magnificence Selena Gomez Make-up Line: Date, Product and Particulars

Again in February, Selena Gomez introduced that she was transferring into make-up. Pandemic barely pushed the road’s summer season 2020 launch date ahead, however on August 4, Gomez introduced an official launch date: September 3, 2020.

“I am excited to lastly share that @RareBeauty will launch on September third solely on @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I’ve had a lot enjoyable making all the pieces and may’t await you all to attempt it! I hope you find it irresistible as a lot as I do!”

Again in April, Gomez talked extra in regards to the forms of merchandise in her line. She additionally teased a few of the upcoming merchandise in her “Boyfriend” music video, the place she wore make-up from the road.

Right here, all the pieces we all know to date in regards to the uncommon magnificence:

What merchandise can be in Selena’s make-up line?

Gomez has confirmed that the road may have basis, concealer, lipstick and eyeshadow. She instructed Amy Schumer in her Interview Profile that the inspiration may have 48 shades. She additionally promised that she would make a mascara that does not stick.

Schumer requested Gomez about her relationship with make-up. Gomez defined, “I wished to begin a dialog about how one can make your self really feel good. It would not essentially imply this stuff are wanted to make your self really feel lovely. There is a particular tackle individuals of my era.” There’s all this stress to look approach, and I wished to create a line that took that stress off a little bit bit. I take advantage of actual individuals in campaigns. I’ve 48 shades of basis and concealer. It is all very clear and Simple. I wished individuals to really feel secure.”

What merchandise has Selena teased to date?

Gomez has primarily taken a take a look at the road’s lipstick and eyeshadow colours, in addition to her liquid eyeliner.

When is Uncommon Magnificence launching?

Gomez initially mentioned that the road would come out in the summertime of 2020 and that it will go world in 2021.

“The road can be at each Sephora retailer, and we’ll go globally subsequent 12 months,” Gomez mentioned in February. “There are a lot of and plenty of different issues that I need to share with you guys, however we’ll share them inside just a few months.”

In early August, Gomez introduced an official launch date: late summer season, September 3. “I am so excited to lastly share that @RareBeauty will launch on September third solely on @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com.” Gomez wrote on her Instagram. “I’ve had a lot enjoyable making all the pieces and may’t await you all to attempt it! I hope you find it irresistible as a lot as I do!”

Has COVID-19 affected the launch of the road in any respect?

The Uncommon magnificence staff continues to be working remotely, however the model delayed a photograph shoot for its first #WeAreRare marketing campaign earlier this 12 months. Uncommon Magnificence held an open casting name in late February.

In late March, Uncommon Magnificence IG up to date followers about its standing: “Whereas our workplace is closed and our staff is working remotely, keep tuned right here for extra methods and we’ll proceed to attach with you on this.” Will proceed to construct the group collectively. Keep secure! #WeAreRare,” it wrote.

They’re additionally holding digital group conferences with followers. Uncommon Magnificence shared a shot of 1 in mid-March. “Begin our day with our first ever group assembly!” The model wrote on its IG. “As we speak we talked about what we’re grateful for whereas celebrating your uniqueness and future product concepts. Don’t fret, that is the primary of many and we won’t wait to satisfy extra of you Inform us beneath for those who’re excited by becoming a member of our subsequent assembly.

The place will the uncommon magnificence be out there?

The uncommon magnificence can be in any respect Sephora shops (and JC Penney inside Sephora) within the US and Canada, presumably on Sephora’s website. It would even be out there for buy on RareBeauty.com.

How did Selena announce Uncommon Magnificence?

Selena Gomez introduced the information in an Instagram Stay on February 4. He described the undertaking as “actually thrilling and really particular” for himself.

She instructed her viewers, “I am launching my very own magnificence model and it is referred to as Uncommon Magnificence. It is one thing I began engaged on two years again. I discovered the proper associate and the proper staff.. .and that is necessary to me as a result of I wished to create a model the place you’re feeling snug.” Gomez cited the stress that individuals could really feel pressured to look a sure approach or use sure merchandise, calling it at occasions a barely totally different and never uncommon ethos of magnificence.

“It isn’t only a model. It’ll be a way of life,” Gomez mentioned. “I would like women and boys and women and men to really feel snug. It is [Rare Beauty] To take pleasure in, it is rather particular. We’re not meant to seem like everybody else, we’re meant to seem like ourselves.”

Gomez did an Instagram stay from Uncommon Magnificence’s workplace and teased Uncommon Magnificence’s Instagram. “No matter is coming goes to occur with the participation of you guys,” she mentioned. “I would like your assist constructing the model as a result of I would like it to be actual [with] Actual tales and actual individuals and only a place the place individuals can really feel like they’re in a group. The place they do not really feel pressured to seem like anybody aside from themselves.”

What is the take care of Uncommon Magnificence’s built-in Instagram following?

Uncommon Magnificence’s Instagram debuted with greater than 975,000 followers because it was as soon as one other Gomez account. Gomez’s revival tour Instagram grew to become the model’s official web page earlier than Gomez introduced the road in February. Followers observed that its identify was modified to “Uncommon Magnificence” and Gomez’s staff took images from the tour earlier than Gomez’s official announcement. This is a shot of the web page in the course of the cleanup:

photograph, performance, photography, dance, event, art, album cover, dancer, performance art, collage,


And Gomez has this web page proper after the uncommon magnificence announcement:

text, font, line, screenshot, logo, number, graphics,


The model shared three posts, together with a quote from Gomez, after information of the wonder line broke. “Our founder @selenagomez believes that everybody is exclusive and uncommon,” the model wrote. “However right now, too many individuals are trapped in unrealistic expectations which can be unimaginable to attain. @rarebeauty It is about accepting who you’re—and discovering the wonder in your imperfections.”

And a video of Gomez with the road:

When did the rumors of Selena launching Uncommon Magnificence first begin?

Gomez teased in a January 2020 interview Range That she is increasing her model past what individuals can count on from her. She mentioned, “What I am most enthusiastic about is with the ability to do the issues I’ve at all times dreamed of doing. I’ve just a few issues arising this summer season that I am enthusiastic about, during which I step up.” Will maintain it. One other road. I am unable to say something proper now however I’m actually excited, that is going to be a very good 12 months for me.”

The rumors first arose in August 2019 when Ladies’s Put on Each day reported that Gomez filed a trademark for a magnificence line. The merchandise she utilized for included “fragrances, perfumes, colognes, aftershaves, cosmetics, beauty preparations, physique care preparations, skincare preparations, hair care preparations, soaps, moisturizers, incense, nail preparations , magnificence merchandise and important oils.”

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