NEW YORK, March 03, 2022 (Globe Newswire) — Tula SkincareThe main clear, clinically status skincare model powered by probiotic extracts and superfoods, at present introduced #EmbraceYourSkin Day at Ulta Magnificence as a part of a three-week 360-degree advertising marketing campaign throughout all 1,300+ Ulta Magnificence shops on March fifth will probably be held. Promote and have fun pores and skin confidence.
As considered one of Ulta Magnificence’s prime status skincare manufacturers, TULA has collaborated with the nation’s main magnificence retailer to launch the marketing campaign, which started on February 12 and contains devoted TULA window shows throughout all doorways, Which is a characteristic on the quilt of Ulta Magnificence journal. Together with main advert placements that embrace manufacturers Filter Primer Staining & Moisturizing Primer (an Ulta Magnificence unique product), and main in-store merchandise and desk prime shows. The advertising marketing campaign, together with the March 5 #EmbraceYourSkin Day expertise, additionally featured in-store client activism that evokes confidence and promotes inclusivity, and a personalised facial service providing three signature facials. Pores and skin Bar at Ulta Magnificence in chosen places.
#EmbraceYourSkin Day at Ulta Magnificence represents the retail component of TULA’s #EmbraceYourSkin model pillar. Since TULA first partnered with Ulta Magnificence in 2018, the model has seen great and fast progress with the retailer, repeatedly increasing its in-store footprint and turning into a class chief and prime status skincare model. strengthening its place. This success has given Tula the chance to take part in The Pores and skin Bar at Ulta Magnificence Pores and skin Companies occasion – the skincare model’s first foray into skincare companies lately. As a particular providing, TULA is connecting with Ulta Magnificence friends via a personalised and immersive model expertise.
Throughout organizing pores and skin companies, friends have the chance to select from three totally different facial choices to swimsuit their particular pores and skin sort or skincare concern, carried out by a licensed Ulta Magnificence pores and skin therapist. Friends additionally obtain a complimentary hand therapy that includes TULA’s Physique Assortment, which was launched completely on the retailer in December 2021. The three facials provided embrace:
- Signature Glow Facial: Designed for friends who need to brighten uninteresting pores and skin, even out their pores and skin tone, and scale back darkish spots whereas enhancing the general radiance of their pores and skin .
- Invincible Faces: Designed for friends who need to stop untimely growing older, easy the looks of wrinkles, and enhance the general tone and texture of their pores and skin
- Zits Facial: Good for friends who need to deal with breakouts, post-acne scars, and even out their pores and skin texture to disclose smoother and clearer pores and skin.
“Bringing #EmbraceYourSkin Day to life personally is an thrilling second for us as a model. We have now carried out loads to advertise and encourage belief throughout all our channels, however that is restricted to solely what might be seen just about. As an omnichannel model, having an impactful retail component the place our neighborhood can have a broader expertise and interacting with TULA to get a fuller understanding of what #EmbraceYourSkin represents is so significant,” TULA Skincare CEO, Savannah Sachs, mentioned, “We’re honored to take part in The Pores and skin Bar at Ulta Magnificence pores and skin companies occasion. As a number one skincare vacation spot and a valued accomplice that has helped us obtain fast progress, we’re grateful to Ulta Magnificence for taking this chance to showcase our personalised skincare choices.
In 2014 gastroenterologist Dr. Based by working towards Roshni Raj, Dr. Raj sees the facility of probiotic extracts as a breakthrough innovation in skincare and recognized the deep emotional connection between making his sufferers feel and appear good after incorporating probiotics into their day by day routine. well being routine. Since then, TULA has all the time turned magnificence from the within out with a imaginative and prescient to encourage confidence via its #EmbraceYourSkin model pillar. #EmbraceYourSkin’s mission is to re-imagine societal norms and problem age-old trade requirements of magnificence that promote confidence and be wholesome somewhat than good. As a part of #EmbraceYourSkin, TULA has dedicated to utilizing inclusive language, reimagining any model’s images of pores and skin, and exhibiting photos of confidence and well being somewhat than ‘perfection’.
Together with TULA’s dedication to inspiring confidence, the model is equally devoted to being a clear and clinically efficient skincare model. In December 2020 TULA joined Acutely aware Magnificence within the Ulta Magnificence™ initiative, which focuses on offering transparency to encourage extra knowledgeable, acutely aware product decisions for friends, their family members and the surroundings. Dr. Roshni Raj sits on the Ulta Acutely aware Magnificence Advisory Council, a coalition of specialists on the forefront of unpolluted magnificence, product improvement, packaging sustainability and model management, to tell, form and outline this system’s ongoing accountability And the attitude will guarantee. Evolution. Along with being clear and cruelty free, 100% of TULA formulation are clinically examined to make sure security and efficacy.
About Tula Skincare
TULA, which means “steadiness” in Sanskrit, is a clear, scientific and efficient fame skincare model constructed on the facility of probiotic extracts and superfoods clinically confirmed to nourish, soothe and steadiness pores and skin. There are. Based by the follow of Gastroenterologist, Dr Roshni Raj, Tula Skincare sits on the intersection of magnificence and wellness and believes that the identical components which can be good on your physique are additionally good on your pores and skin. With a deal with being wholesome and assured somewhat than good, TULA goals to encourage everybody to #EmbraceYourSkin. In January 2022, TULA Skincare was acquired by Procter & Gamble. TULA is a digitally native, social-first Omni Channel model with DTC as a core functionality and is offered via its magnificence retail companions together with Ulta Magnificence, Nordstrom, and Neiman Marcus within the US, and internationally via Sephora Canada and Sephora. Additionally accessible in MECCA’s Australia and New. New Zealand market. For extra data and the most recent information on Tula skincare, go to www.tula.com,
A photograph accompanying this announcement is offered at https://www.globenewswire.com/NewsRoom/AttachmentNg/ebb28971-c73f-4f70-baad-b3c47d1c096f.