Step into the ring by OLAPLEX and Ulta Magnificence Salon


OLAPLEX will launch retail merchandise at Ulta Magnificence shops and on-line

SANTA BARBARA, Calif., November 29, 2021 (Globe Newswire) — Olaplex Holdings, Inc. (NASDAQ:OLPX) (“OLAPLEX” or “The Firm”), an progressive, science-enabled, technology-driven magnificence firm targeted on distributing patent-protected premium hair care merchandise to skilled hair salons, retailers, and on a regular basis shoppers With focus, as we speak introduced the growth of its distribution with Ulta Magnificence. Constructing on Olaplex’s success with the latest launch {of professional} hair merchandise at Ulta Magnificence Salon, the corporate’s retail merchandise can be accessible in over 1,250 shops at every of the foremost magnificence retailers and on ulta.com beginning January 2022.

“We at Ulta Magnificence are thrilled to broaden our profitable salon partnership with our progressive, bond-building status haircare retail product providing,” mentioned JuE Wong, President and CEO of OLAPLEX. “Friends visiting Ulta Magnificence Salon have skilled the advantages of Olaplex. And, as we launch in January, they will discover our merchandise for buy on the storefront, serving to them obtain their hair targets with each dwelling use. This growth enhances our present specialty retail presence, additional cementing our place as a pacesetter in haircare. We consider this represents one other signal of the robust momentum we’ve got as we enter 2022.

Monica Arnado, Chief Merchandising Officer, Ulta Magnificence, says, “We’re thrilled to broaden our partnership and introduce much more company to Olaplex with this thrilling announcement. “Staying near our visitor is paramount and we’ve got listened to their want for extra Olaplex merchandise. The model has already had a tremendously constructive impression in our salon choices, and we are able to’t wait to develop that keenness as we proceed to develop our The merchandise launch inside our assortment at each Ulta Magnificence retailer nationwide and on-line.

The corporate famous that the growth of its retail merchandise into Ulta Magnificence was already mirrored within the fiscal 12 months 2021 steering offered on November 10, 2021.

About Olaplex

OLAPLEX is an progressive, science-enabled, technology-driven magnificence firm with a mission to enhance the hair well being of its shoppers. A revolutionary model, Olaplex paved the way in which for a brand new class of hair care, known as “bond-building”, a technique of defending, strengthening and rebuilding damaged bonds in hair throughout and after hair providers. Is. The model’s merchandise comprise an lively, patent-protected ingredient that works on a molecular degree to guard and restore hair from injury. OLAPLEX’s award-winning merchandise are bought by means of a worldwide omni-channel platform serving skilled, specialty retail and direct-to-consumer channels.

Cautionary Be aware Relating to Ahead-looking Statements

This press launch incorporates forward-looking statements and data referring to the Firm that’s based mostly on administration’s beliefs in addition to the assumptions made by the Firm and the data at the moment accessible. These forward-looking statements are usually phrases equivalent to “may,” “will,” “may very well be,” “ought to,” “intend,” “probably,” “proceed,” “count on,” “consider” might be recognized utilizing . , “estimate,” “count on,” “plan,” “goal,” “forecast,” “challenge,” “discovery” and related expressions as they relate to us. These forward-looking statements deal with a wide range of issues by which Included are: the timing and availability of the Firm’s merchandise in Ulta Magnificence retail areas and the Firm’s monetary place and working outcomes. These statements replicate administration’s present views with respect to future occasions, will not be ensures of future efficiency and contain dangers. and uncertainties which can be troublesome to foretell. Every forward-looking assertion contained on this press launch is topic to dangers and uncertainties that might trigger precise outcomes to vary materially from these expressed or implied by such statements. The dangers and uncertainties relevant to These embody, amongst others: the corporate’s skill to execute on its development methods and growth alternatives; elevated competitors has pressured the corporate to cut back costs of its merchandise or considerably improve its advertising and marketing efforts to keep away from dropping market share. elevated; the corporate’s present and any additionally future indebtedness, together with the Firm’s skill to adjust to constructive and unfavorable contracts underneath its credit score settlement, for which it’ll persist till maturity, and the Firm’s skill to acquire further financing on favorable phrases or in any respect; an organization’s reliance on a restricted variety of prospects for a good portion of its internet gross sales; The corporate’s skill to successfully market and keep a constructive model picture; Modifications in shopper preferences or modifications in demand for haircare merchandise or different merchandise developed by the Firm; the corporate’s skill to precisely forecast shopper demand for its merchandise; The corporate’s skill to take care of pleasant relationships with suppliers and handle our provide chain, together with transport supply and receiving and sustaining uncooked supplies at favorable costs; Firm’s relationships with and publicity to distributors and retailers promoting its merchandise to haircare professionals and different prospects; impression on the enterprise of the Firm as a result of sensitivity of its enterprise to antagonistic financial and enterprise situations; The corporate’s skill to develop, manufacture and market and promote future merchandise successfully and profitably; Failure of markets to simply accept new product introductions; the corporate’s skill to draw and retain senior administration and different certified personnel; regulatory modifications and developments affecting the Firm’s present and future merchandise; the corporate’s skill to fulfill its present indebtedness and procure further capital to finance operations and its development alternatives; impression on the Firm’s enterprise from political, regulatory, financial, commerce, and different dangers related to working internationally, together with volatility in forex trade charges, and the imposition of tariffs; The Firm’s skill to determine and keep mental property safety for its merchandise, in addition to the Firm’s skill to conduct its enterprise with out infringing, abusing or in any other case infringing on the mental property rights of others; the impression of fabric prices and different inflation and our skill to go on such will increase to prospects; the impact of modifications to legal guidelines, laws and administrative coverage, together with people who restrict US tax advantages or have an effect on commerce agreements and tariffs; the outcomes of litigation and authorities proceedings; The impression of the COVID-19 pandemic on the Firm’s enterprise; and different dangers recognized underneath the heading “Danger Elements” within the September 29, 2021 closing prospectus referring to the IPO filed with the Securities and Trade Fee (“SEC”) on October 1, 2021, in addition to different info we share with the SEC do file. The corporate cautions buyers to not rely closely on the forward-looking statements contained on this press launch. You’re inspired to learn the Firm’s filings with the SEC accessible at www.sec.gov for a dialogue of those and different dangers and uncertainties. The forward-looking statements on this press launch communicate solely as of the date herein, and the corporate undertakes no obligation to replace or revise any of those statements. The Firm’s enterprise is topic to substantial dangers and uncertainties, together with these talked about above. Traders, potential buyers and others ought to rigorously contemplate these dangers and uncertainties.

Contact:

For buyers:
ICR, Inc.
Allison Malkin / Annie Erner
Olaplex@icrinc.com

For media:
ty wooden
Ty.wooden@olaplex.com



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