Sally Magnificence proclaims model relaunch with daring new look

Denton, Texas, January 7, 2020 /PRNewswire/ — Sally Magnificence Holdings, Inc. (NYSE: SBH) at present introduced the launch of its new model marketing campaign because the specialist chief in hair coloration, hair care and nail care. The re-launch is underpinned by the model’s new motto, “Unleash Your Potential:” with a name to motion to tell clients that Sally Magnificence seeks to attain salon-quality outcomes from the consolation of house. Dedicated to empowering folks. For the primary time ever, Sally Magnificence is selling the relaunch of its model with nationwide media and market actions all through the monetary yr.

Expertise the interactive multimedia information launch right here:

“For the previous 5 many years, Sally Magnificence has offered clients with prime quality merchandise to allow them to grow to be their very own ‘execs’ at house.” Chris BrickmanChief Govt of Sally Magnificence Holdings. “We now have advanced from a single-store new Orleans For international operations with over 5,000 areas. We’re proud to usher in a brand new period at Sally that reaffirms our authority within the hair and sweetness business.”

In choose cities, Sally’s buyers will uncover a brand new in-store expertise that includes new model messaging, enhanced searchability, further coaching for associates, in addition to up to date POS methods and integration of AI know-how. The enhancements are designed to assist shoppers make extra assured shopping for choices.

The model relaunch of Sally Magnificence has expanded into the digital house with the launch of the #SallyCrew Influencer Program. Sally Magnificence is now accepting purposes from magnificence influencers to function Sally Magnificence model ambassadors. The occasion establishes formal partnerships with dynamic business taste makers to assist Sally’s rising digital viewers “unleash their potential.” 5 #SallyCrew members will likely be chosen, every incomes a one-year, most paid contract $150,000Skilled enterprise teaching and spokesperson alternatives, amongst different advantages.

“Sally Magnificence is dedicated to empowering shoppers to take magnificence into their very own fingers, and we’re in search of influencers who might help obtain this mission and interact our audiences in participating methods,” he stated. Carolyn Gus, Group Vice President of Advertising and marketing. “We look ahead to working with inspiring artists in our business to showcase Sally Magnificence’s forward-looking method to hair care and sweetness.”

Sally Magnificence’s model relaunch additionally consists of its cell app, which incorporates revolutionary options from its mobile-first web site in addition to in-app-only provides. The app additionally helps Sally Magnificence’s revamped rewards program, permitting customers to simply monitor their factors and obtain reward certificates for fast redemptions.

Sally Magnificence Holdings, Inc. about
Sally Magnificence Holdings, Inc. (NYSE: SBH) is a world specialty retailer and distributor {of professional} magnificence provides, with revenues of roughly $3.9 billion annual. By the Sally Magnificence Provide and Magnificence Methods Group companies, the corporate sells and distributes via 5,089 shops, which incorporates 179 franchised items, and operates full-time. United States, Puerto Rico, Canada, Mexico, Chile, PeruThe United Kingdom, Eire, Belgium, France, Netherlands, Spain And Germany, Sally’s magnificence provide retailer providing 8,000 merchandise for hair coloration, hair care, skincare and nails via Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled strains reminiscent of Wella We do. ®, Clairol®, OPI®, Conair® and Sizzling Shot Instruments®. Magnificence Methods Group shops, branded as Cosmo Prof® or Armstrong McCall® shops, with its exterior gross sales consultants, promote 10,500 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Canara®, Goldwell®, Huh. Joico® and CHI® are meant to be used in salons and for resale by salons to retail shoppers. Sally Magnificence Holdings, Inc. For extra info please go to

media Contact: Dana Rueda
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Supply Sally Magnificence Holdings, Inc.

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