Pioneer businessman Maurice Doucet appears again on 56 years of marine magnificence provides


Between feedback and good-natured barbs throughout the workplace at his right-hand man, Maurice Doucett explains how a failed shipper at a magnificence provide warehouse in Moncton got here to redefine that business.

After which, for good measure, finally promote your corporation in a means that makes it simply as proud.

“We may have bought three and a half years in the past, however the firm, an enormous worldwide firm, wished to put off 130 individuals right here and transfer it out of Toronto, delivery and the whole lot, and I couldn’t settle for that,” Stated Doucet, proprietor of Marine Magnificence Provides and employer of 160.

As a substitute, they bought founder East Capital Companions, an funding enterprise backed by native entrepreneurs Rob Steele, Colin Macdonald, Mickey McDonald and Jim Spatz, in a deal introduced earlier this month.

“It mattered,” stated Doucette.


“We may have bought three and a half years in the past, however the firm, an enormous worldwide firm, wished to put off 130 individuals right here and run it out of Toronto, delivery and the whole lot, and I couldn’t settle for that,”

–Maurice Doucet, proprietor of Marine Magnificence Provides


“I knew a gentleman by the identify of Rob Steele, so I referred to as Rob. I additionally referred to as one other man, however he by no means referred to as. I’ll inform him this someday.

“Rob stated, ‘Maurice, it is not even on my radar.’ A couple of weeks later, he got here to see Peter and me, and his accountant was with him. I assumed it might be 45 minutes or an hour, but it surely was two and a half hours; we had a great dialog.”

Peter is Alexander, the man on the opposite aspect of the workplace, whereas this story relates. He is been collectively for 20 years, most lately as basic supervisor, a title that will probably be upgraded to president underneath the brand new possession.

“Congratulations,” Doucette informed him plainly.

Maurice Doucet, who started Maritime Beauty about 56 years ago, has sold his business.  — Eric Wayne
Maurice Doucet, who began Maritime Magnificence about 56 years in the past, has bought his enterprise. — Eric Wayne

Doucet, 83, began within the magnificence enterprise in 1962, working for a Moncton firm referred to as Acadia Magnificence.

“They put me within the warehouse as a shipper. Effectively, I wasn’t an excellent shipper, in order that they obtained me out of the best way. A couple of years later, the person (in Halifax) who was having intercourse broke into his automotive. I used to be working in Cape Breton, Prince Edward Island and Moncton, and was paying just a few {dollars} at residence for room and board,” he stated of how a lot he had traveled in these days.

Too busy to womanize, she was the right candidate to run the Halifax operation.

In 1964, he and three companions misplaced a deal to purchase Acadia Magnificence, so he met just a few producers and Maritime Magnificence Provide was born. It was not an instantaneous success.

Early in his profession, there have been 3 times when Dusset needed to promote his home with a purpose to maintain the enterprise afloat. At present, they personal three homes, every with a 6×9 vintage snooker desk, becoming for a person who has been president of the Worldwide Snooker League for 17 years.

In Halifax, he began with a 1,200-square-foot Commerce Mart constructing subsequent to a different budding entrepreneur, Ken Rowe. The enterprise took a significant step ahead in 1983, when Doucett traveled to New York to fulfill with “retailer consultants” and talk about a brand new development within the business.


“I bought three properties in 10 or 12 years to place a refund within the enterprise, and we saved opening shops. Finally, I purchased two of our companions and we had 17 shops, and that was the true key to our success.”

– Maurice Doucet


“I used to be one of many first individuals to open a retailer in Canada, and we opened at Commerce Mart,” he stated.

“We got here right here (in Barrington Road) in ’78. We simply saved opening shops once I actually could not afford to maneuver round. I bought three homes in 10 or 12 years to place the cash again within the enterprise, and we Preserve opening shops. Finally, I purchased out two of my companions and we had 17 shops, and that was the true key to our success.

Doucet’s transfer coincided with – even perhaps influenced – a sea change in the best way hair salons operated. As a substitute of proudly owning a salon that employs stylists, in the present day it’s extra widespread for a stylist to hire a chair and work as an impartial contractor, promoting the whole lot wanted to function a stylist as a great job. Occasion.

“It is a huge, huge shift that has led to extra impartial decision-making, which has occurred within the final 15 years,” Alexander stated.

“The shops that opened have been rural areas, which offered handy service. Earlier than, the whole lot needed to be shipped from a warehouse, and stylists and salons hated freight. So, for instance, the truth that we opened in Yarmouth, all of the locals may go to the shop to purchase their stuff, it was simple to do.

In his workplace on the 44,000-square-foot Barrington Road headquarters, which features a retailer, warehouse, schooling middle, and all the firm’s admin area, Doucett’s wall holds a duplicate of the Saturday Evening Fever soundtrack gold document, autographed by John Travolta. Gone and all of the bee geese.

It was the fiftieth anniversary from a provider in recognition of Doucet’s devotion to dancing for Stein’ Alive at each firm occasion.

“Every single day was good,” when requested what was one of the best day of his profession, maybe forgetting for a second, he needed to inform his spouse 3 times that he would put his home up on the market.

Alexander steered to Doucet that the day the corporate recorded its first million-dollar month was one of the best day ever, and he agreed. He plans to return to the workplace for some time, and he nonetheless has some actual property to have a look at, go fishing and snooker to play.

And on his desk is a photocopy of {a magazine} article that is been round for 20 years, titled By no means Retire.



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