Pedigree, Mediacom, OpenAP Win Superior Promoting Innovation Award for Greatest Goal Market Definition

A marketing campaign for pedigree pet meals executed by Mediacom and introduced by OpenAP received the Superior Promoting Award for Greatest Definition of Goal Market.

Advanced Advertising Innovation Award

Through the use of a data-driven viewers technique and figuring out pet homeowners—and what forms of pets they’ve—Pedigree was in a position to attain the suitable viewers with extra environment friendly cost-per-target attain.

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