Fenty Magnificence goes digital with online game developer Riot Video games

Seems such as you is perhaps seeing your favourite Fenty magnificence merchandise as a part of the subsequent collection from gaming firm, Riot Video games of distinction, which premieres this Saturday, November 6 on Netflix. The developer behind League of Legends not too long ago introduced that Fenty Magnificence is the official magnificence companion of the brand new collection, marking Rihanna’s model as the primary magnificence partnership for the corporate.

In line with Riot Video games, Fenty Magnificence will “curate magnificence in Riot Video games and content material, aiming to spotlight the multifaceted and various aesthetic panorama that celebrates magnificence in all its kinds — together with animation.”

Whereas it’s not but clear how the collaboration will take form, of distinction The trailer options characters with gold eye make-up, smoky eyeshadow, and darkish pink lips that might very nicely be digital make-up designed by RiRi or the Fenty Magnificence staff. We hope it might additionally imply collaborations with new merchandise that may exist IRL or as digital make-up “skins.”

With a shift in direction of the digitization of magnificence, The Riot Video games and Fenty Magnificence collab reinforces the model’s relevance for the longer term. Amongst different current digital magnificence developments, the “world’s first digital perfume” was launched as NFT, L’Oréal launched virtual-only make-up merchandise to be used on Zoom, Snapchat, Instagram and Google Duo and digital make-up artists. launched its first line. , Like Ines Alpha, has collaborated with the likes of Dior and Attract.

Contemplating Fenty Magnificence has been instrumental in propelling the wonder trade ahead via a extra various shade vary (initially launched with 40 shades of basis), it is no shock that the model is turning into a pacesetter within the digital house. prepared for. Seems prefer it stays to be came upon what the revolutionary collaboration will seem like—and if which means new Fenty Magnificence merchandise.

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