Creativity is a prerequisite for constructing a sustainable enterprise: Kanthi Dutt of Sustainkart

You’re studying Entrepreneur India, a global franchise of Entrepreneur Media.

Kanti Dutt, CEO and Co-Founder, comes from Sustainkart, a CBSE college that promoted and taught quite a lot of arts, which her. “I’m an extrovert and really expressive when I’m on stage, which prompted me to host a cultural occasion with a bunch of my buddies in an area auditorium. The present was an important deal and profitable and ultimately gave me a Impressed to begin a media administration agency I based my first start-up – Spartans Media, in my seventh grade, which I left a 12 months in the past after spending greater than 9 years within the promoting and leisure or arts sector was,” he says.

firm handout

As an entrepreneur, after I share an out-of-the-box concept, folks give me all of the love and a spotlight that individuals give me. “The one factor that motivates me to strive extra is credit score and appreciation. Creativity is an important primary situation for constructing a sustainable enterprise. On account of heavy competitors and large gamers bidding towards younger startups. On this age, I consider that solely creativity and innovation stays on our radar. My group, mates and household proceed to encourage me to find extra and be extra artistic than I’ve been prior to now. “

He believes that enterprise and creativity aren’t two various things. Enterprise is about advertising and promoting your product creatively to seize a shopper’s curiosity. Therefore, he believes that to construct a worthwhile enterprise, buyer stickiness (loyalty) is essential, which might solely be achieved with artistic content material and fascinating your viewers.

Creativity is available in individuals who select to be completely different and are keen to be completely different, he says.

Sustainkart is at the moment retailing throughout India with e-commerce, the place it assembles all sustainable issues beneath one roof. The audit course of ensures inexperienced washing or counterfeit labelling. The startup plans to broaden into the worldwide market within the close to future, globally launching all its manufacturers beneath Sustainkart. Its trendy enterprise offline shops are in pilot section and plans to arrange pan India. It’s a franchise-owned firm working mannequin, with plans to broaden to 100 shops within the subsequent 12 months.

The thought is to have as many movie star co-founders launch non-public labels. The thought is to get sturdy influencers and celebrities to speak about sustainability when launching their very own shopper DTC manufacturers. “We plan to assist younger early-stage sustainable manufacturers quickly purchase and develop with advertising technique, movie star information and shared useful resource planning,” says Dutt. The plan goals to attain unicorn standing by this time subsequent 12 months.


  • Quantity of exterior funding acquired: $1 Mn
  • Variety of folks employed: 70+
  • Turnover GMV: $2.3 million
  • 12 months of Institution: 2021
  • Key Clients – Sustainability Lovers, Pet Dad and mom and Acutely aware Customers

Supply hyperlink