Baltimore beautician turns entrepreneur with magnificence provide retailer launch


by Megan Sayles, AFRO Enterprise Author,
Report for America Corps Member,
msayles@afro.com

Though Baltimore native Stacia Dashiell now runs her personal magnificence provide retailer, A Stunning You Magnificence Provide, she received her begin within the magnificence trade as a younger woman.

Her mother struggled to take care of her and her sister’s hair in between magnificence appointments, so Dashil took it upon herself to be taught the braid and styling.

She began training on her dolls and labored on making hair for ladies in her neighborhood.

Fortuitously, Dashil’s grandmother was a beautician and his grandfather was a hairdresser. His grandparents turned his mentors. The pair taught Dashiell the right way to shampoo, shade, model, lower, press and curl, in addition to explaining the completely different makes use of of various hair care merchandise.

When the time got here, his grandfather even inspired him to attend cosmetology faculty.

After incomes her license, Dashiele spent a number of years working at a neighborhood hair salon and set a aim to in the future open her personal. Nevertheless, life took an surprising flip.

Along with Dashiell’s rising obligations at dwelling, his grandfather was recognized with Alzheimer’s illness. She ultimately determined to shelve her dream of spending extra time together with her household and continued to do her hair out of the home.

When Dashiell was lastly prepared to leap into entrepreneurship, she determined to maneuver into the sweetness provide sector as a substitute of opening a salon.

Though black girls make up nearly all of gross sales, they’re not often doing enterprise with black magnificence provide house owners. In line with Nielsen, a knowledge and analytics firm, “African People dominate the ethnic hair and sweetness help class, accounting for about 90 p.c of whole spending.” (Courtesy of Black Physician.com)

The sweetness provide trade within the US is dominated by Korean People, although black girls comprise nearly all of the trade’s buyer base. Dashiell recalled that whereas her grandparents had been working in hair, there have been many extra Black-owned magnificence provide shops. She determined that was the enterprise she wished to pursue.

“The sweetness provide trade and retailer began with us, so I wished to deliver it again,” Dashiell stated.

Launched in 2020, A Stunning You Magnificence Provide began as an e-commerce enterprise. It gives high quality hair extensions, wigs, bonnets, lashes, edge management and extra.

Whereas searching for cash to arrange his firm, Dashiele felt as if the chances had been stacked towards him. She knew there was cash, but it surely was troublesome to satisfy the circumstances for receiving it.

Because the pandemic exacerbated current inequalities throughout the nation, many discussions started in regards to the struggles of African-American entrepreneurs to acquire capital. Dashiell was ultimately in a position to safe funding for a brick-and-mortar retailer in Nottingham, Maryland.

When it opens this summer time, Dashiell will turn out to be one of many first black girls to personal a magnificence provide retailer in Baltimore County.

As a younger woman, Dashiell’s mom instilled a dedication to the neighborhood in her daughter, and she or he maintains that devotion to at the present time.

Stunning You Magnificence Provide’s retailer will host magnificence courses for licensed professionals and neighborhood members to hone their abilities and strategies. Dashielle additionally goals to collaborate with native excessive faculties to show youth about entrepreneurship.

A Stunning You Magnificence Provide was based by Stacia Dashiell in an effort to bridge the racial hole within the magnificence provide trade. (Courtesy of A Stunning You Magnificence Provide)

The place can even function a venue for voter registration and varied occasions selling each exterior and inside magnificence.

A portion of the enterprise’s proceeds will go to a nonprofit that Dashiell is within the strategy of growing, known as Undertaking Chill.

Chill means “youngsters all in favour of a long-term life,” and the group will assist younger people who find themselves within the arts.

“Irrespective of what number of obstacles you face in life, let your failures result in your success,” stated Dashiell. “Failures construct your resilience as a way to face the extra challenges to come back as a result of they’ll be many challenges, however it’s important to be taught from them, maintain your head excessive, and proceed to carve out your house in society.”

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